TheArtGorgeous x Christies_Art Gents

TheArtGorgeous x Christies

Launch of “How to Manage a Luxury Brand” Short Course

A Christies course in partnership with TheArtGorgeous Managing a Luxury Brand is a new course giving insight behind the scenes of branding, expanding and running a luxury brand. It is about overseeing a brands' DNA and strategic development, about connecting the past and future of a corporate history. It gives insight on how to preserve the brands' legacy via social media and IRL campaigns, global events, and creative collaborations while maintaining the DNA and authenticity within a rapidly changing global and tech-savvy environment.  Managing a luxury brand is a course to precisely understand challenges and opportunities within the global luxury market and help to understand the business of creative collaborations.  This course is led by guest lecturers being specialists in the field of luxury across the involved industries.Course Schedule Five 1-hour Lectures Wednesdays 20 October – 17 November 2021 16:00 – 17:00 London Time